In Visual Lab, images are not simply polished — they are forged and reimagined.
I offer a broad range of services around photography and visual production, always tailored to the specific needs of each campaign and client. My work spans from the refinement of images to the creation of complete visual narratives, ensuring that every project communicates with clarity, strength, and aesthetic depth.
Each commission is approached as a collaboration: I listen, adapt, and translate ideas into visuals that align with the identity of the brand, the objectives of the campaign, or the sensitivity of an artistic proposal. Rather than limiting the process to correction, I focus on transformation — delivering images that resonate, stand out, and generate impact across editorial, artistic, and commercial platforms.
Visual Lab is a space where technical mastery meets creative storytelling, designed to support clients who seek not only professional results but also meaningful, memorable images.
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As a photographer, I offer professional color grading using industry-standard software such as Capture One, Lightroom, Camera Raw and Photoshop — enhancing tonal balance, refining color harmony, and shaping the mood of each image, from subtle corrections to cinematic atmospheres, always in line with the campaign and client’s needs.
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In matte painting, I merge photography, CGI and digital illustration to construct new visual worlds — layering textures, skies and landscapes into seamless compositions that expand reality itself, always adapted to the concept, campaign and client’s vision.
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Through fine art retouching, I work with Photoshop and advanced post-production methods to elevate photographs into crafted visual pieces — enhancing textures, balancing tones, and sculpting atmosphere so each image carries a distinctive, gallery-worthy presence, carefully tuned to the client’s artistic direction.
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In product retouching, my focus is on clarity and precision. Using Photoshop and advanced digital methods, I perform meticulous clean-up and apply flat color techniques to create flawless surfaces, uniform tones and distraction-free compositions. This process ensures each product image communicates with clarity, aligning seamlessly with the requirements of both the campaign and the client’s brand identity.
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Fashion retouching is about refining style through detail. I work on skin, fabric, and light with subtle precision, enhancing color, contrast, and texture so the image maintains its elegance while remaining true to the creative intent. Each adjustment is guided by the aesthetic language of the brand and the narrative of the campaign.
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Advertising retouching focuses on clarity, impact, and persuasion. I refine product and campaign images by cleaning details, enhancing textures, and applying precise color work so each element communicates the brand’s message with strength. The goal is to transform a photograph into a visual statement that is both technically flawless and strategically aligned with the client’s campaign.
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In CGI work, I design images that go beyond the possibilities of the camera. Using 3D modeling, digital textures, and compositing, I build environments and forms that merge the real with the imagined. This process is both architectural and poetic: light, material, and space are constructed from scratch to serve editorial, artistic, or commercial narratives with precision and imagination.
Color grading for documentary photography / Image © LABASAD · Digital processing by John Cuesta
Fine art retouching / Image © LABASAD · Artistic retouching by John Cuesta
Color grading for product photography / Image © LABASAD · Digital processing by John Cuesta
Color grading for product photography / Image © LABASAD · Digital processing by John Cuesta
Product retouching practice / Source image © Hugo Boss · Retouched by John Cuesta
Advertising retouching practice / Original image © Cerveza Águila · Digital retouching by John Cuesta
Fashion retouching / Photography © LABASAD · Post-production by John Cuesta
Fashion retouching / Photography © LABASAD · Post-production by John Cuesta
Matte painting / Assets © LABASAD · Digital processing and composition by John Cuesta
Matte painting / Digital processing and composition by © John Cuesta
Color grading for documentary photography / Image © LABASAD · Digital processing by John Cuesta
CGI composition / Photography and digital creation © John Cuesta